Phase I is the aggregation, identification, and research of related areas of information that will empower the creation of a comprehensive picture for the best possible decision-making. With this information, we will, when relevant ideate and optimize or develop the business strategy. For the first three phases, we come in as your outsourced c-suite providing the clarity and strategy your business needs to get unfucked and future-proofed.
Phase II focused on your brand strategy. It is the beating heart of your business. It translates your products, services, and value hypothesis into simple and clear communications. Your brand strategy tells the story of how your business helps customers solve their problems, satisfy their needs, and/or resolve their pain points. And it does so in a way that effectively grabs their attention, builds trust, and makes you stand out from the competition. It builds trust and reinforces the promise of who you are and what you stand for, as well as what unique and meaningful benefits you deliver. A brand is more than just a logo. It is a promise that can build trust and drive sales. It’s your company’s engine. An engine that drives sales and builds equity.
Only after understanding the information and strategies in the first two phases can we provide unfucked and future-proof actionable next steps. This will look at what foundation pieces you will need such as websites, content, collateral, as well as key digital pieces as well.
Unlike most consulting firms we do not stop with the strategy. Our team will work with you during this phase to create the actual foundation pieces such as websites, content, collateral, etc.
For Phase V, we look beyond the foundation pieces to all other relevant tactics and contact points at which the customer will interact with your brand. This can be anything from your sales materials, scripts, newsletters, physical mailers, social media, videos, etc.
This is the Phase everyone is waiting for and anxious to get started. With all the key pieces in place to ensure your brand experience is unfucked at all points, we can start optimizing sales. During this phase, we create and execute the strategies and actual campaigns to bring in sales and grow your business.
We don’t believe GOOD is ever enough. This Phase is the ongoing advising and support we provide to continue to measure, manage, and further optimize your sales and growth strategies and tactics.